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The Welcomed Guest
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Click any phase for strategy · Click any node to preview
Lifecycle Map
Entry Point
Before the sequence begins
What it is
The opt-in form. Someone submits their information, enters the list, and the sequence fires automatically. The form is the first brand touchpoint — it should feel as considered as everything that follows.
StoryBrand Podcast — Stay in the loop.
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Active Email Sequence
9 emails · 30 days · automated
📋 Opt-In Form · Phase 0
StoryBrand Podcast — Stay in the loop.
What it is
The entry gate. First name and email only — no friction. The form is the first brand touchpoint. It should feel as considered as everything that follows it.
⚙ Automated Sequence · Phase 0
Active Email Sequence
What it is
The engine. 9 emails across 3 phases, 30 days, fully automated. Once the subscriber enters the list — the system runs without intervention.
The Guided Entry
Days 1–7
What it is
The on-ramp. Three emails in 7 days — one clear path, one video, one action. Intercepts the window before curiosity fades and the catalog becomes noise.
Welcome. Here's where to start.
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Greatest Hits Page
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One thing you can do right now.
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7-Min Framework Video
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Did you try it?
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Video (Resend)
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✉ Email 01 · The Guided Entry
Welcome. Here's where to start.
What it is
The welcome email. Sets the stage, removes overwhelm, and sends them to the one place they should start.
✉ Email 02 · The Guided Entry
One thing you can do right now.
What it is
The first action email. One video, one question, one clear next step — moves them from passive to engaged.
✉ Email 03 · The Guided Entry
Did you try it?
What it is
The recovery email. Sent to non-clickers. No guilt, no pressure — just the same door, still open.
📄 Page · Greatest Hits
StoryBrand Podcast Greatest Hits
What it is
Seven videos. One throughline. The curated entry point for every new subscriber — no catalog navigation required.
▶ Video
The StoryBrand Framework in 7 Minutes
What it is
The most watched video in the catalog. Explains cognitive load, soundbites, and why clarity beats clever.
▶ Video · Resend
Same Video — Behavior Triggered
What it is
Same video as Email 02, different subject line. Fires automatically when Email 02 gets no click.
Usage Loop
Days 8–21
What it is
The proof phase. Case studies, a live walkthrough, a scaling video. Moves the subscriber from understanding the framework to seeing it work — on other businesses, then their own.
Here's how others use this.
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Case Study Video
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A walkthrough — follow along.
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Walkthrough Page
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Your next use case is waiting.
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Scaling Video
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✉ Email 04 · Usage Loop
Here's how others use this.
What it is
The proof email. A real business, a real result. Makes the framework tangible before the subscriber has used it themselves.
✉ Email 05 · Usage Loop
A walkthrough — follow along.
What it is
The participation email. Subscriber follows along live and leaves with a working draft of their own one-liner.
✉ Email 06 · Usage Loop
Your next use case is waiting.
What it is
The expansion email. Shows the framework applies everywhere — not just the homepage. Widens the perceived value.
▶ Video · Case Study
The Framework in Action
What it is
A before-and-after case study. Real business, real numbers. Makes the outcome specific and believable.
📄 Page · Walkthrough
Follow Along Walkthrough
What it is
A live framework walkthrough. Subscriber follows along with their own business and drafts their one-liner.
▶ Video
Beyond the Homepage
What it is
The scaling video. Expands the framework beyond the homepage — pitch, email, social, sales conversations.
The Stick Campaign
Days 22–30
What it is
The conversion window. Three emails, three angles on the same door. After 30 days of trust, the ask is earned. Buy or move cleanly into the broadcast loop.
Remember why you signed up?
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Course Page
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What you're leaving on the table.
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Course Page
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In or out? No pressure.
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Course Page
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✉ Email 07 · Stick Campaign
Remember why you signed up?
What it is
The first conversion touch. Reconnects intent to the course after 30 days of value delivery.
✉ Email 08 · Stick Campaign
What you're leaving on the table.
What it is
The cost of inaction email. Names the quiet failure — leads not converting, customers not returning.
✉ Email 09 · Stick Campaign
In or out? No pressure.
What it is
The soft close. No pressure. Leaves the door open and moves non-buyers into the quarterly broadcast loop.
🛒 Course Page · First Touch
StoryBrand On-Demand Course
What it is
The course sales page. First conversion touch after 22 days of trust building.
🛒 Course Page · Second Touch
StoryBrand On-Demand Course
What it is
The course sales page. Second touch. The cost of inaction has been named — this is the logical next step.
🛒 Course Page · Final Touch
StoryBrand On-Demand Course
What it is
The course sales page. Final send. Soft close — no hard sell, just a clear door left open.
More Revenue. No additional acquisition spend.
Extra revenue on top of zero ad spend. The system converted while you weren't watching.
More offer visibility and brand familiarity.
Your automations are talking to your customers for you. Frequently enough to refer. Frequently enough to act when the time is right.